Club Strategies & Communities

CLUB STRATEGY

Working with Cricket Scotland and Sports Marketing Network, we have created a five year strategy based on three themes – community engagement, participation and performance—which aims to make us a successful, community focused club.

COMMUNITY ENGAGEMENT

Sponsored Dog Walk—helped raise £500 for a local animal charity Community defibrillator – based at club, it was installed thanks to help from Avril’s Trust Host Rowan Boland Run and Rowan Boland Under 12s Cricket Tournament— both encourage children to be active and take part in sport Shop window display—we have a display on Douglas Bridge offering people information about the club Hospitality area—creation of new area means regular hospitality events are held, including two Tea in the Tent events held in 2017 hosting over 100 people

PARTICIPATION

Gala/Hawick Development Team—created new team with Hawick in order to give young players and fringe players a game Cricket for all ages—provided coaching from the age of five upwards thanks to involvement in All Stars Cricket and junior coaching sessions

PERFORMANCE

Our firsts currently play in the East Championship, the second highest level in Scotland. Meanwhile, we will host two Scotland Ladies games this summer, thanks in part to a facilities improvement project last season—Scotland A play Durham on Sunday 20 May and Scotland U21s play Germany on Friday 3 August at Meigle Park.

COMMUNICATION

We have had made considerable efforts to raise our profile in recent years: Facebook page —600 likes Twitter page —750 followers Videos—had 5,000 views for one of online videos, plus won an award from CricketScotland for our #morethancricket video Newsletter—regular newsletter to around 100 contacts Media coverage—weekly column in Border Telegraph and weekly match reports and features on club during season in local press Recent good work has seen club awarded the ClubSport Ettrick and Lauderdale Club of the Year, and Live Borders Club of the Year titles.

We have had made considerable efforts to raise our profile in recent years: Facebook page —600 likes Twitter page —750 followers Videos—had 5,000 views for one of online videos, plus won an award from CricketScotland for our #morethancricket video Newsletter—regular newsletter to around 100 contacts Media coverage—weekly column in Border Telegraph and weekly match reports and features on club during season in local press Recent good work has seen club awarded the ClubSport Ettrick and Lauderdale Club of the Year, and Live Borders Club of the Year titles.