Club Strategy & Community

CLUB STRATEGY

Working with Cricket Scotland and Sports Marketing Network, we have created a five year strategy based on three themes – community engagement, participation and performance—which aims to make us a successful, community focused club.

COMMUNITY ENGAGEMENT

  • Sponsored Dog Walk – helped raise £500 for a local animal charity Borders Pet Rescue.
  • Community Defibrillator – based at club, it was installed thanks to help from Avril’s Trust
  • Hosting Rowan Boland Memorial Trust Run and Rowan Boland Under 12s Cricket Tournament – both encourage children to be active and take part in sport.
  • Shop Window Display – we have a display on Douglas Bridge offering people information about the club.
  • Hospitality Area – creation of new area means regular hospitality events are held, including two Tea in the Tent events held annually hosting over 100 people.
  • Charity Fundraising – club members raised over £900 for local NHS Borders charity, The Difference during COVID-19 pandemic.
  • Club Fundraisers – Introduction of new club fundraisers such as our Last Man Standing, Six Nations Forecasts and Bonus Ball introducing new people to the club. The support of the club from participants is greatly appreciated.

PARTICIPATION

  • Gala/Hawick Development Team – New team created with Hawick and Wilton Cricket Club in 2016 in order to give young players and fringe players a game Cricket for all ages.
  • Junior Section – provided coaching from the age of five upwards thanks to involvement in All Stars Cricket and junior coaching sessions at under 12, under 14 and under 16 level.
  • Gala 2nd XI – club announced it would field a second Saturday XI in 2020 for the first time in 35 years. This is a great opportunity for fringe players, younger players and social players to play more regular competitive cricket.
  • Gala Sunday XI – club formed a development XI that increases participation of younger players and maximises opportunity of weekend cricket for all players.
  • CricHIIT – club launched its CricHIIT programme to increase female participation at the club in 2019. The programme will continue in 2021 with growing membership.
  • Female Come and Try Sessions – club launched female come and try sessions for different ages to increase female participation.

PERFORMANCE

  • 1st XI – currently play in the ESCA Championship, the second highest level in Scotland and entered the Scottish Cup in 2020 for the first time in many years.
  • International matches – we are very fortunate and grateful to have hosted Scotland Wildcats games most recently in 2019, thanks in part to a facilities improvement project last season. Scotland A vs Durham and Scotland U21s vs Germany. These matches featured two of our own players – Caitlin Ormiston and Charis Scott.

COMMUNICATION

We have had made considerable efforts to raise our profile in recent years.

  • Facebook page — 1070 followers.
  • Twitter page — 1200 followers.
  • Instagram – 800 followers.
  • Videos – the club has had over 5,000 views for one of our online videos.
  • Cricket Scotland Award – for our #morethancricket video.
  • Newsletter – regular newsletter to around 100 contacts.
  • Viral Recognition of Ground – images of Meigle Park went viral in 2020 after being shared by ICC Twitter account and other popular cricket accounts.
  • Media coverage – weekly column in Border Telegraph and weekly match reports and features on club during season in local press.
  • Recent good work has seen club awarded the ClubSport Ettrick and Lauderdale Club of the Year, and Live Borders Club of the Year titles.